Empire Bespoke Foods has introduced Deep South-inspired barbecue sauces to its French’s range.

The new range includes Kansas City Classic, a Louisiana Hot and Spicy and a Mississippi Sweet and Smoky.

To support the new launch, Empire Bespoke Foods is offering customers who order a minimum of 12 cases an eye-catching FSDU to help increase brand visibility in-store and two free cases of stock. The promotion runs from July 1 until August 31. Full terms and conditions can be found on the Empire Bespoke Foods website - www.empirebespokefoods.com.

Great for dipping, slathering and marinating, the new flavour-packed products from the iconic US condiment brand will be available to the independent and convenience sector in 396g easy-squeeze bottles in cases of 8 (rrps £2.33).

The Kansas City Classic varietal is a rich, zesty, tomato based sauce while the Louisiana Hot and Spicy is a blend of smoky heat and sweet and tangy tomato and the Mississippi Sweet and Smoky is a sticky honey, vinegar and tomato sauce, perfect for ribs.

Nick Thomas, Empire Bespoke Foods’ sales and marketing director, said: “With the trend for American cuisine showing no signs of letting up we’re thrilled to be extending our range of French’s to the convenience sector with the addition of a trio of authentic US BBQ sauces in time for America’s Independence Day. Consumers and retailers alike trust and respect the French’s brand for their condiment expertise and all three of these products deliver on taste and flavour so we are expecting them to get off to a flying start this summer, especially with the added incentive of the new FSDU and free stock promotion.”