Eat Real Sea Salt Hummus Chips

Eat Real has launched a new flavour to its Hummus Chips range: Sea Salt & Balsamic Vinegar.

Sea Salt & Balsamic Vinegar is vegan in addition to being free from gluten, artificial colours, flavours and ingredients, and contains 30% less fat than regular potato chips. The 45g grab bags have a rrp of £1.20 while the 135g sharing bags have a rrp of £2.

The new flavour, currently available as part of the Hummus Chip range, joins existing flavours including Tomato & Basil and Salted.

The launch coincides with Eat Real’s rebrand, that includes new pack designs across the full range but a reduction in salt which means that five of the Hummus Chips flavours are HFSS compliant.

Eat Real marketing director, Helen Pomphrey said: “Eat Real has become pioneers in better-for-you thanks to its unusual ingredients layered with bold, unexpected flavours inspired by the combinations you find in your own cooking. We’ve found that Eat Real’s flavours are a key driver to consumer purchase, as more people opt for delicious, yet healthier alternatives.”