Imperial Tobacco is unveiling a new pack design for its Drum Halfzware portfolio this autumn.
The new Drum Original and Gold pack redesign gives the Drum range a fresh new appearance with a modern design.
Launched in 1952, the Drum brand offers retailers margins of between 10.37% and 10.79%.
The brand currently accounts for 5.26% of all Roll Your Own sales Imperial Tobacco said.
Halfzware or ‘half-strength’ is a blend variant which combines bright Virginia with dark Kentucky tobacco.
rrp: 25g pouch - £8.27 (Original and Gold), 50g pouch - £16.35 (Original only)