Dr. Oetker UK, home baking brand manufacturer, has added to its vanilla range with a brand new Madagascan Vanilla Bean Paste.

The paste comes in a squeezable tube, making for easy mess-free dispensing and measuring. It has a high content of Madagascan vanilla extra which delivers intense flavour to cakes and biscuits. Madagascan Vanilla Bean Paste is available to retailers from September with an rrp of £3.29 per 100g.

Jan McKee, executive head of marketing at Dr. Oetker UK, said: “The Vanilla market is worth £15,4m and accounts for 78% of the overall Flavours market. Stocking the most popular flavour is essential to provide consumers with a core home baking offering, plus a range of formats will ensure all preferences and requirements are catered for.

“We expect the Madagascan Vanilla Bean Paste to be extremely popular with home bakers, thanks to its convenience and fantastic, high quality vanilla content.”

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