Dove is extending its ’Go Fresh’ anti-perspirant deodorant portfolio this month with the launch of Dove Go Fresh pear and aloe vera fragrance.
The new variant is available now and is being supported by a multi-million pound investment, including digital and social activity, as well as an extensive out of home campaign later in the year.
Dove Go Fresh Pear and Aloe Vera is available in both aerosol and roll-on format (50ml RO, RRP £2.65, 150ml APA, RRP £3.09 and 250ml APA, RRP £4.19) and includes the brand’s unique ¼ moisturising cream, designed to care for underarm skin. This teamed with a crisp, light and premium fragrance will leave consumers feeling fresh and dry for up to 48 hours.
Sarah Atkins, senior brand manager for Dove deodorants at Unilever UK, said: “We know that freshness is key for consumers when selecting a deodorant, which is why we’re excited to add Dove Go Fresh Pear and Aloe Vera to our range. As one of the UK’s most trusted brands, this unique variant has been designed to not only leave consumers feeling fresh throughout the day, but to also provide them with the skin care they expect from Dove. It also taps into the growing consumer demand for exciting and premium fragrances with a final product which really does smell great.”
The new addition’s packaging will feature vibrant teal colours, designed to communicate the fresh and floral fragrance and provide optimum stand out on shelf.