Doritos, the UK’s number one tortilla chip brand (Nielsen WE 19.05.18), is shaking up the savoury snacks category with new Doritos Collisions, a combination of two bold flavours in one bag.
The new range is coming to the UK after its success in the US and Canada. Available in two varieties Guacamole & Habanero Chilli and Honey Glazed Ribs & Lemon Blast flavours, Collisions delivers two contrasting colourful tortilla chips paired with two different but complimentary flavours in one bag.
Ceri Bustin, Doritos marketing assistant, said: “Last year saw Doritos lead from the front in the sharing snacks segment with product innovation which was supported by a heavyweight marketing campaign. We are continuing to innovate this year with Doritos Collisions, by igniting the taste buds of the nation with a new unique snacking experience that is truly ‘For The Boldᵀᴹ’ and we can’t wait to see people experience this latest piece of innovation, which is perfect for all sharing occasions.”
The new range is available now (rrp £1.99 per 162g and £1 per 72g), and the launch will be supported with a high profile TV and digital advertising campaign later this year.