Dishmatic is being relaunched with a bright new look to enhance shelf stand-out.
The new design comes with a new strapline ‘Your dish friend’ that is communicated on the bold new packaging designed.
Daniel Neumann, MD of EasyDo Products, said “Our consumers told us that they see Dishmatic as effective and modern and with a friendly and quirky personality. On top of that in practical terms they love that it is fillable, dispenses just the right amount of washing up liquid and has refill sponges.
“Research showed that we needed to shout out more and communicate better on pack to stand out amongst both new and existing users. We have done this with the new design and the fresh, new look will create greater impact on shelf and lead to more sales opportunities for the retailer.”
The relaunch is supported by a modern, new website www.dishmatic.com and a strengthened social media presence.
Dishmatic is available through selected wholesalers for the independent retail trade (Dishmatic Handle for carton size of 10 units, RRP £1.50), (Dishmatic Refills three pack of general purpose, non scratch and extra heavy duty RRP £1.60 for carton size of nine units), (Dishmatic General Purpose Refills six pack: RRP £3 carton size of 4 units).