Diageo has launched a new in-store media campaign to encourage shoppers to serve more exciting drinks over the festive season.

The Add Colour ro Christmas campaign aims to challenge beer and wine as the default at-home drinks choice over the festive period and encourage shoppers to ‘serve delicious festive drinks’ - such as Smirnoff Vodka and Cranberry, Tanqueray Gin & Tonic, or Baileys on ice. The visuals are designed to demystify the spirits category.
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