Diageo Reserve has launched a series of luxurious gift boxes, miniatures and special editions in time for the gifting season.
The collection of new products meets multiple price points, from £4.50 - £199.00, whilst delivering quality, premium choices.
Single grain whisky Haig Club has launched a limited edition bottle for Christmas with a new crystal effect stopper (rrp £45) as well as a 5cl ‘wee dram’ Haig Club bottle (rrp £4.50).
The luxury blended whisky Johnnie Walker Blue Label has unveiled a 20cl luxurious limited edition gift box (rrp £49) and limited edition ‘City Edition’ bottles (rrp £199). Only 4,000 City Edition bottles have been created.
Ultra-premium vodka brand Cîroc has designed a limited edition Christmas gift pack. The white gift box is available in classic blue stone, pineapple or red berry flavours (rrp £39.45).
Cîroc Blue Stone, Pineapple and Red Berry are all also available in miniature 20cl or 5cl formats (rrp £14.55 and £4 respectively).
Premium gin brand, Tanqueray No. TEN has produced a gift box to match its luxury art deco style bottle in a 70cl format (rrp £33).
Head of Diageo Reserve GB Nick Temperley said: “Christmas is the key trading period for the off-trade, providing opportunities that must not be missed. The premium and luxury sector is now accessible to everyone through multiple price points and size formats and with demand at an all-time high, premiumisation is very much alive.”