Diageo has launched Johnnie Walker Red Label pricemarked packs in 70cl and 35cl.
Johnnie Walker Red Label pmp is set to boost the continued growth of the brand in an otherwise declining Blended Whisky market (Nielsen), according to Diageo.
In convenience, pmp spirits have more than tripled in value in the past year with growth of 241%, and Diageo’s 70cl pmp SKUs have performed on average 31% ahead of the standard SKUs, Nielsen Scantrack figures reveal.
Patricia Mota, Diageo’s category development manager for convenience, said: “We know that pmps are a proven driver for consumers – they inspire trust and improve perception, resulting in more sales for your store.
“All convenience stores deal with the barrier that is consumer confidence, and retailers can combat this by stocking a range of pmps, assuring shoppers that they are not being overcharged, and improving the price image of your whole store.”
Johnnie Walker Red Label 70cl and 35cl pmp are now available across wholesale and convenience in GB.
- Johnnie Walker Red Label 70cl pmp – £16.49 rrp
- Johnnie Walker Red Label 35cl pmp - £9.99 rrp