Diageo has expanded the Baileys range to include a new luxury chocolate flavour.
Baileys Chocolat Luxe, which uses real Belgian chocolate blended with Irish whiskey will be available from October in a 50cl bottle (rrp £16.99) and has an ABV of 15.7%
The launch is being supported by a £5.5m marketing campaign including TV advertising in October. There will be a POS toolkit available for retailers from Diageo.
Tel: 0845 7515 101