This Summer, Diageo aims to make shoppers’ #tinning moments even more special with a range of flavoured and edible straws, available in lemon, lime, strawberry, and chocolate.
Globally, Diageo has ditched single-use plastic straws and these sustainably made straws have been selected to complement the flavour of premix drinks, giving shoppers’ taste buds an extra special treat.
Diageo advises retailers to pair Pimm’s & Lemonade with a strawberry straw, Gordon’s Gin & Schweppes Tonic with a lime straw, Baileys & Iced Coffee Latte with a chocolate-flavoured straw, Captain Morgan Spiced Rum & Cola with a lemon straw and Smirnoff & Cranberry also paired with a lime straw.
The drinks brand has set four sustainable packaging targets to be achieved by 2020: Reduce total packaging weight by 15%, increase recycled content to 45%, make 100% of our packaging recyclable or reusable, sustainably source all our paper and board packaging to ensure zero net deforestation.
Diageo is encouraging shoppers to get talking about their premix can drinking occasions with the hashtag #tinning.
The premix tins and flavoured straws are available at 31 Dover.