Dexters sweets get new £1 packs

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Confectionery brand Dexters is adding two new lines to its £1 pricemarked pack range.

Strawberry-flavoured Micro Chews are available in 170g bags in convenient shelf-ready packaging (SRP) 12 packs. Meanwhile, new Sour Splodgers are extremely sour chews available in 150g bags in SRP 12 packs.

Paul Simpson, commercial director at Kervan Gida, said: “These brand-new products reflect the ever-growing consumer demand for confectionery innovation and strong, exciting flavours.

“Micro Chews and Sour Splodgers form part of the latest investment in the brand, sitting alongside our recent re-design of the existing range. “These new additions will come as great news for consumers looking for high-quality, affordable sweet treats and will delight retailers looking for a reliable, attractive product with real shelf appeal. We’re delighted with Dexters’ strong performance in the UK and these new products will further enhance its appeal to shoppers.”

Launching in October, both new products are halal accredited. The Micro Chews are gelatine free while the Sour Splodgers are suitable for vegetarians.To order, please contact Kervan Gida UK’s offices on 01243 530550 or email uk.sales@kervangida.com.

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