Kerry Foods is adding on-the-go chicken snacks to its Denny Fire & Smoke range.
Available from September in three flavours – Hellishly Hot Sweet Heat, Good Ol’ Smokin’ BBQ, and Mighty Fine Fire Grilled Chicken – each new ‘On the Go’ pot will contain fire-grilled chunks of 100% smoked chicken breast, making them the perfect on the go or pick me up snack.
Fire & Smoke is a seven-strong range of meats inspired by the American Deep South which was introduced onto shelves last year.
The three new products (rrp £1.50, 65g) – predominantly aimed at young ‘flavour craver’ adults looking for exciting new foods – will further bolster Kerry Foods’ presence in the £113 million meat snacking category (Nielsen Scantrack data to w.e. 18.06.16).
The firm says the launch of Fire & Smoke On the Go caps off a successful first year on shelf, which has recorded sales of more than £3 million.
To celebrate a successful first year for the core Fire & Smoke pre-pack sliced cooked meats range, Kerry Foods is also introducing the brand’s first limited edition flavour in September, Fire Grilled Chipotle Ham Shavings (rrp £2.89/100g).