Cuisine de France has launched little love loafs for Valentine’s Day.
Supplied by bakery innovator Aryzta Food Solutions and sold as a pair (rrp £1.50), the buttery Mini L’amour Loaf (65g) is heart-shaped with dark chocolate chips.
Aryzta Food Solutions head of retail marketing Shane Vaughan said: “The Mini L’Amour will create standout on the bakery fixture. It’s ideal for retailers who want to enable people to savour a mouthwatering Valentine’s Day gifting experience that’s made for sharing and can be enjoyed just as it is.
“The Mini L’Amour will increase impulse purchase, adding seasonality to the bakery category and driving incremental profits over the key Valentine’s gifting occasion.”
The loaf is supplied in cases of 60 with specially-branded Mini L’Amour bags featuring a Valentine’s Day heart to heighten gift appeal for shoppers.