Crosse & Blackwell has entered the canned meatballs market through its 4Kids range.

Available in four variants – meatballs in gravy, onion sauce, tomato sauce and bolognese  - the range comes in 370g cans with Scooby Doo characters featured prominently on pack.

The new launches will be supported by in-store promotional activity.

Rrp: 85p

Tel: 0151 966 7000