Cadbury Crispello is branching out with a new 120g bag format. Each pack contains 12 individually wrapped pieces of Crispello, which are designed to inspire new occasions for sharing and individual indulgence.
Mondelez International is supporting the brand with a £6m marketing investment in the first half of 2013, including TV, outdoor, digital and in-store sampling. The Crispello bar made its debut back in October and the brand is currently worth £3m.
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