Cornitos has extended its range with the addition of a new Spicy Tikka Masala variant.

The new Spicy Tikka Masala variant takes the range to five.

All five Cornitos flavours are available from leading wholesalers to the convenience sector, including Hancocks Cash & Carry, Suma Wholefoods and D&D Snacks while direct retail trade supply is also available nationally through www.cornitos.co.uk.

The brand is being marketed via social media channels including Instagram and widespread consumer sampling campaigns. Spicy Tikka Masala’s launch will also be supported with advertising for key trade partners as well as extensive social and digital activity during April and May.

Fraser Heenan, chief executive and co-founder of Glasgow-based Blaze XK, the company that brought Cornitos to the UK from India, said: “Tikka Masala is a longstanding UK favourite and this brand extension, offering an authentic and moreish taste, answers the growing consumer desire for plant-based healthier snacking products that bring global flavours, innovation and excitement to the snack market.

”With customers returning to retail and hospitality during this period, the timing is perfect for an exciting new product to hit the shelves,” said Heenan. “Cornitos brings a new dimension to the healthier snacking category with natural flavours from around the world giving it a point of difference in the snacks aisle.