Colman’s has expanded its condiments range to include a cranberry sauce variant.
Now available in a 250ml jar, the product’s labelling will communicate the British heritage of the Colman’s brand, with a focus on premium including a bigger food shot for increased standout on shelf to encourage younger shoppers to purchase and drive growth into the condiments market.
Laura Gordon Hall, Colman’s brand manager from Unilever UK said: “The condiments market in the UK is an important segment within the Sauces category and is experiencing strong growth of 4.3% in the last 12 months (IRI). Strengthening our portfolio to include Colman’s Cranberry Sauce is a natural extension for the range.”
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