Indian snacks manufacturer Cofresh has announced its Ramadan line-up for 2020, including a new Poppadum snacks range and the return of some traditional favourites.
New Poppadum snacks are available in in Mango Chutney, Plain and Chilli & Lemon flavours and come in 120g packs, designed for sharing.
In addition, date-based snacks comprise of the sweet and tasty Arabian Date & Nut Bites (185g) and the Peanut, Date & Coconut Brittle Bites (160g).
“These are one of our most popular seasonal lines and always in high demand so we’re delighted to be bringing them back for Ramadan,” said Debbie King, Cofresh’s director of commercial sales and marketing.
Also available are the company’s Corn Crackers in Chilli & Lime, Hot & Spicy and Peri Peri flavours, in 120g bags.
“Ramadan is not only a great time to maximise sales as consumers will be looking for tasty and traditional snacks to enjoy when they gather to celebrate Iftar each evening, but it also represents a major opportunity for retailers to highlight their offering, extend their range and help them stand out from the multiples - all while driving their customers’ average basket spend,” King added.
“Our full range of 200+ authentic Indian snacks is of course available all year round but these traditional flavours and share-pack formats have been specially developed to help retailers boost sales at this very important time of year.”
Cofresh will be supporting retailers throughout Ramadan with in-store activity, as well as through a comprehensive PR and social media campaign to boost awareness of the brand and help drive footfall to the fixture.
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