Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has dedicated record spend to an outdoor advertising campaign that celebrates the superior taste of its black tea range.

Clipper is the fastest-growing everyday tea brand – growing value sales over the last 12 months by 11% and outperforming the category(IRI 52 w/e 31st December 2016, a rate of growth higher than the top 15 brands).

The Flavour that Sings advert features a 3D collage of hand-crafted paper objects including gramophones, tea cups and flowers displayed in a kaleidoscopic effect to represent the burst of flavour found in each cup.

The artwork targets tea-drinkers across London and the South East, reaching 60% of the target audience (women aged 25-55). The adverts are in place now across London Underground stations, on-street locations and near key supermarkets, and will be running for 14 weeks.