Flipz Cinnamon Bun

Pladis is expanding its Flipz range with the introduction of a limited-edition cinnamon bun inspired flavour.

The familiar crunchy and salty Flipz pretzels have been enveloped in a sweet cinnamon bun flavoured coating. Limited-edition Flipz Cinnamon Bun Flavour is set to hit Co-op and Nisa shelves from 12 June, before rolling out to further convenience retail and wholesale channels. A 90g sharing pouch will be available (RRP: £1.65), alongside an 80g PMP (£1.25).

“UK consumption of cinnamon products has increased by 59.5% since 2016, partly thanks to the growing popularity of bakeries that specialise in cinnamon buns,” explains Adam Woolf, Pladis UK&I. “And with 14% CAGR forecasted for cinnamon products between now and 2027, now is the perfect time for us to expand the Flipz range with this on trend flavour.

“Popular with snacking customers seeking inspiration, Flipz also performs particularly well in convenience, recording double digit value and volume growth of +30% and +18% respectively.”