Chupa Chups is introducing a new collection of Star Wars themed products in time for the release of the film this month.
The brand’s new collectable drinking cups (rrp £4) house ten iconic Chupa Chup lollipops. There are three different designs, each featuring a well-known scene from the latest Star Wars film.
Chupa Chups is also launching a Star Wars edition of its best-selling ‘Best of’ sharing bag.
Perfetti Van Melle trade marketing manager Mark Roberts said: “We’re very excited about our new range; Star Wars has been ranked as the number two boys toy license in Europe, and the last time a film was released, branded merchandise generated $3bn worth of sales.
We’ve chosen two distinctly different products to license, and are confident that both offer our retail partners a chance to tap into what is expected to be a very large spend. The film marks the start of a new trilogy, so we expect to see an on-going interest and increased awareness of Star Wars merchandise.”