Chewits has undergone a revamp with new-look packaging, website, social channels and brand ambassador Chewie the Chewitsaurus.
To celebrate the launch, Cloetta UK is giving away a £150 voucher for Go Ape on social media this week. The firm has also confirmed that new products will join the existing range later this year.
Brand manager Sarah McDermott said: “We are excited to be relaunching Chewits with a new look and upcoming products that are set to explore bold new flavour combinations and formats. Our iconic Chewits Chews are still the same great tasting flavour and low in calories at only 11.3 Kcals per chew.”
The new branding runs across all existing ranges including: Chewits Chews, Chewits Xtreme, Chewits Juicy Bites and Chewits Laces and Wands.