Philip Morris International (PMI) has extended its Chesterfield cigarette brand with the launch of Superking size Red and Menthol.
The launch will be supported by an extensive trade communications programme to educate retailers about the brand this autumn.
The fact that two out of three adult menthol smokers preferred Superkings to King Size formats made it natural to add a Superking menthol cigarette to the Chesterfield range, UK & Ireland marketing manager Zoe Smith said.
In line with the Kingsize variants, both Superking size Red and Menthol will have a rrp of £5.75 for a pack of 19, offering retailers a margin of 5.5%.
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