Kerry Foods is expanding its Cheestrings range with a new ‘Mini’ variant.
Launching on June 13 and aimed at 3-5 year olds, the new Cheestrings Minis (rrp £1.35) will be available in two variants - Original and Emmental.
The new launch aims to help drive growth in the £190m kids’ cheese snacking category (Nielsen Scantrack).
Kerry Foods Kids’ Dairy Marketing Manager Tom Willcock said: “The current range of cheese snacks can sometimes be too big for smaller mouths and appetites. Bringing a welcome solution to this problem, Cheestrings Minis will offer retailers an opportunity to fill a gap in the market.”