Celebrities Robbie Savage, Denise van Outen, Emma Willis and Fazer have teamed up with soft drinks brands including Pepsi Max and Robinsons to launch the ‘Transform Your Patch’ campaign.
Transform Your Patch, which aims to regenerate around 165 outdoor spaces across the UK through a series of projects, is a partnership between environmental regeneration charity Groundwork and Britvic and PepsiCo. The four celebrities will champion different outdoor projects including five-a-side football pitches, playgrounds, picnic areas and parks, and skate parks.
Robbie will be rallying for five-a-side football pitches supported by Pepsi Max, Denise for playgrounds supported by Robinsons and Robinsons Fruit Shoot, Emma for picnic areas and parks supported by J20 and Lipton Ice Tea, and Fazer for skate parks supported by Tango and Mountain Dew.
All four are competing with each other and are calling on the UK public to vote for their team online via www.transformyourpatch.com. Each vote made will support the celebrity’s team, helping them to potentially secure an additional £100,000 prize fund for their project area across the UK.
Transform Your Patch will run until October 2012.