Pernod Ricard UK is introducing special Father’s Day gifting packs for Chivas Regal, along with activity for its Glenlivet whisky brand.
Chivas Regal is updating its partnership with British watch company Bremont for a Father’s Day offering that features a Bremont limited edition gifting box, while a bespoke edition for impulse and convenience also includes a free tasting glass.
Both packs, created as part of the brand’s ‘Made for Gentleman’ campaign, contain a bottle of Chivas Regal’s 12 Year Old expression.
“This rich, smooth blend balances style with substance and tradition with a modern twist,” explained head of marketing Vicky Hoey, “while our special gifting editions will make perfect gifts for Father’s Day.”
The special edition Bremont gifting packs (rrp £28.19) celebrate the ultimate gentleman’s accessory, the mechanical watch, which is the epitome of style and craftsmanship, adds Hoey.
Meanwhile, The Glenlivet is reinforcing the recent UK launch of The Glenlivet Founder’s Reserve with personalised bottles, special video content, and a social gifting campaign ahead of Father’s Day on 21 June.
To support the campaign, personalised bottles will be available via The Glenlivet website following every purchase in the run up to Father’s Day.
“We want to help people to celebrate fathers’ living legacies in a way that is both relevant and relevant for The Glenlivet Founder’s Reserve,” explains Hoey. “Legacy is at the heart of The Glenlivet, and is something we are very much celebrating following the recent launch of The Glenlivet Founder’s Reserve.”