Coca-Cola Enterprises has introduced Oasis in 12-pack shrink wrap cases to help retailers manage their stockroom space more effectively.
Packs come in all five Oasis flavours, as well as in 99p price-marked packs of Summer Fruits, Citrus Punch and Blackcurrant Apple variants. The brand is being backed with a marketing campaign, featuring sponsorship of TV programme Celebrity Juice.
“We expect the new cases to be popular with retailers wanting to stock the range, but who are conscious of the initial investment in stock,” said Darren Goldney, sales & customer development director at CCE. “Oasis is a £64m brand and is ranked the number two juice drink in the impulse channel.”
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