CCE is hoping to inject some energy into the first few months of 2013 with some new plans for its energy portfolio. The Relentless brand has revamped its range with a new pack size, PMPs, new flavour and improved formulations. With an eye on bringing a whole new audience into both the brand and the energy drinks market Relentless Origin is being launched in a smaller 250ml size (rrp 79p) and new flavour Relentless Lemon Ice is launching, offering a lemon flavour with none of the traditional ‘energy drink’ taste. At the same time 500ml cans of Relentless Origin, Apple & Kiwi, Lemon Ice and Sugar-free will be available in £1pmps exclusive to wholesale until the end of March.
PMPs also feature in CCE’s plans for the Monster brand with price marks of £1.19 for independent retailers featuring on 500ml until mid March.
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