CBL Drinks has re-launched its children’s soft drink, Fruit Squeeze, to offer a zero sugar variant.
The range, which previously contained sugar, now comes in a modernised 330ml sports cap bottle and is available in three flavours: strawberry, apple & blackcurrant and orange. Its reformulated recipe is made using spring water and natural flavours, has zero sugar and contains three calories per bottle.
Maurice Newton, sales and marketing director at CBL Drinks, said: “Customer concern about sugar is at an all-time high, particularly when it comes to children’s drinks, but it seems consumers are still struggling to find sugar-free options both on the shelves, and when dining out. We hope our new recipe will provide some much-needed peace of mind for parents who are, quite rightfully, concerned about the sugar content in their children’s drinks.”