Carte Noire has launched a brand new campaign this month, aiming to bring a touch of Parisian sophistication to a British audience.
The Campaign, called Carte Noire Film Collection, revolves around a short film entitled Le Baiser, which evokes the classic elegance of French cinema. Launched on May 20 2015, a summer of special film screenings are now set to follow in partnership with Everyman Cinemas.
The short film is part of a £1m marketing and media spend which also incorporates online, social media and in-store activation. By connecting with two key media partners, Everyman Cinemas and The Guardian, the brand aims to broadcast the campaign with high impact and on a large scale.
Jana Kucerova, Carte Noire brand manager at Mondelēz International, said: “Luxury and intensity have always been a key part of the Carte Noire philosophy, and we are now evolving our communications strategy to showcase this across multiple channels.”