Molson Coors is offering a one-in-four chance to win ‘Brilliantly British’ prizes on promotional packs of Carling.

Shoppers purchasing four- or eight-pack formats of Carling have the opportunity to win prizes from cars and exclusive gigs to designer accessories and music downloads. In total there are two millions ‘Brilliantly British’ prizes to be won.

The promotion is being supported by a targeted marketing campaign to drive shoppers into stores. In addition to national press, the advertising push will support over 1,850 outlets across the UK. The promotion closes on August 31.

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