Carling is to release a limited edition can celebrating its partnership with the Emirates FA Cup.
The new can design features the Emirates FA Cup trophy, Wembley arch and cheering fans, and will be available from October to mark the opening rounds.
Carling will be supporting the new cans with in-store point of sale materials with football-themed graphics, including front of store and gondola end displays. The launch of the cans will also be supported by consumer-facing social media activity that will shine a light on the clubs participating in the early rounds of the competition.
Carling brand director at Molson Coors Beverage Company, Lee Willett, said: “Football is in Carling’s DNA and we support every level of the beautiful game, from five-a-side games between friends, to top tier football. The Emirates FA Cup is among the most magical sporting competitions in the world, and it’s not all about the Wembley final – the qualifying rounds are already underway, and we want to support every club taking part with the launch of the pack.
“Sporting occasions are a massive opportunity for our customers to drive sales and many fans will have each round of the FA Cup earmarked in their calendars. This limited-edition packaging will help retailers build on this excitement and inspire more purchases from excited football fans planning to watch the games with their friends and family.”
No comments yet