Coca-Cola European Partners (CCEP) has unveiled a multi-million pound TV advertising campaign for Capri-Sun’s no added sugar range, ahead of the summer season.

The creative introduces a new animated pouch character to drive awareness of Capri-Sun’s no added sugar range, highlighting how the brand is offering more choice to shoppers and in turn helping to boost retailer sales.

Launched at the end of April and running throughout 2017, the 20 second ad sees a animated pouch playing games with a family during a summer gathering.

The investment follows the launch of the new Capri-Sun No Added Sugar Orange-Lemon 330ml variant in March.