Coca-Cola Enterprises has launched a ‘Squeeze the Day’ on-pack promotion for its Capri-Sun juice drink.

Launching on June 1, the promotion is designed to increase the appeal of 330ml packs of Capri-Sun to its target 20-35 year old ‘millennials’ demographic, by offering consumers the opportunity to win their own bucket list adventures via an on-pack sticker.

Caroline Cater, operational marketing director at CCE, said: “The Squeeze the Day promotion proved to be a successful campaign for us last summer, and we’re pleased to bring a new social element to the activity this year. By directly engaging with our target group we aim to heighten the interest and awareness of the promotional packs. This, supported by the eye-catching in-store POS, will help retailers to make the most of the promotion and continue to drive sales this summer.”