Campo Rioja, the UK’s favourite Rioja brand (Nielsen), is being launched with a £6.99 pricemark.
The brand’s Tempranillo variant will carry the pricemarking and will be avaialble across all channels from this month, says Pernod Ricard UK. The pack will be supported with POS across select outlets and a comprehensive marketing campaign across the sector.
Campo Rioja is currently outperforming both the Spanish and Rioja categories, up 28.5% in volume and 23.9% in value against 3.7% volume and 7.2% in value for Rioja (Nielsen).
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