Cadbury Dairy Milk Marvellous Creations is on TV with a new creative which runs until June 22.

The advert will feature alongside Britain’s Got Talent, Celebrity Juice and The British Soap Awards Party.

The activity is part of a £7m UK total marketing investment for Marvellous Creations in 2013, which will also include press and outdoor advertising, PR, sampling, social media and in-store marketing throughout the year. The range comprises a cookie nut crunch variant, and a jelly popping candy shells flavour.

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