Burton’s Biscuit Company has revealed new portion packs of its Cadbury Special Occasions range.
Available from March 2016, the new-look range will see Burton’s Cadbury Dairy Milk (110g), Cadbury Crunchie (130g), and award-winning Cadbury Wispa biscuits (124g), move to four snack packs of two biscuits per portion (8 biscuits per carton, rrp £1.59), replacing the current tray format.
The company has invested in new technology to flow wrap and carton the new pack format for the £8.8m Cadbury Special Occasions range (Nielsen).
Burton’s Biscuit Company head of category & shopper management David Costello said: “Demand for biscuits that can be eaten out of home, or on the move, is rising sharply. Introducing Cadbury Special Occasions in an on-the-go portion pack format will enable people to enjoy some of Britain’s best-loved biscuit brands in a highly convenient format.
“The portion packs performed well in consumer research, with shoppers identifying the benefits of improved portion control and the opportunity to enjoy these household favourites when and where they choose.”
Cadbury Special Occasions was first introduced into the UK sweet biscuit market in 2010, driving over £18m of sales for the category. The most recent introduction of Cadbury Wispa Biscuits brought an incremental 900k shoppers to the Special Occasions range within the first year of launch (Kantar).