Mondelēz International has unveiled two new additions to its Cadbury Biscuits range.
Available now, the new Cadbury Sandwich Snack (rrp: £2) contains 63% Cadbury chocolate sandwiched between crunchy biscuit. The product is already established in the Irish market, where it is the number one selling biscuit SKU. Cadbury Cookie Bites (rrp: £1) is a crunchy bite-sized snack aimed at couples or families enjoying evening snacks at home.
Cadbury Sandwich Snack will be supported by a marketing campaign across out of home advertising, social & digital media later this year, and in-store support for retailers.
Brand manager for Cadbury Biscuits at Mondelēz International Anna Petsi said: “With consumers continuing to spend more time at home, these two new launches from Cadbury Biscuits are perfectly placed to help retailers tap into the big night in occasion. We know shoppers will love these indulgent new treats to share with those in their households as they unwind at home.”