Premier Foods is launching new Cadbury Roses Cake Bars ahead of the festive season, with classic favourites and best sellers also returning from Cadbury Cakes and Mr Kipling.

Mr Kipling will see a packaging refresh across its range, while Iced Topped Mince Pies will also be available in a handy twin pack.

Helen Warren-Piper, marketing director at Premier Foods, said: “Consumers rely on their favourite brands at Christmas time. At Premier Foods, our portfolio includes a number of the nation’s leading brands that are central to the Christmas season. In addition to bringing back popular products that help retailers consistently drive sales each year, we are always looking to build on this excitement with new launches.”

Cadbury Roses Cake Bars will help retailers capitalise on the iconic chocolate flavours, with the cakes available in Strawberry Dream and Orange Créme. Available now in the build up to Christmas, Premier Foods recommends retailers use secondary siting to help drive sales. Set to stay in market beyond December, the individually wrapped cakes are ideal for enjoying on the go or at home.

Premier Foods’ popular Mr Kipling and Cadbury Cakes Christmas ranges are also available now, with products such as Mr Kipling Merry Mince Pies, Frosty Fancies, Cadbury Flake Cakes and Mini Yule Logs. The Mr Kipling seasonal portfolio has undergone a packaging refresh to help the products stand out in a Christmas cake market worth £103m (IRI, Grocery Outlets – Christmas Cake 52 w/e 31 Dec, 16).