Mondelēz International has unveiled a new Cadbury gifting range that will be on-sale all year round. The range comprises heart-shaped boxes of heart-shaped pralines labelled ‘with love’ and a flower-shaped box filled with flower-shaped pralines featuring a ‘thank you’ message. Both boxes are available in 48g and 180g packs, priced at £1.50 and £4 respectively.
The new range follows the successful launch of 2011’s Say It With Cadbury range which became the number one selling novelty between February 5 and 19 that year, and delivered nearly £1m net sales value, according to the firm.
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