Burton’s Biscuit Company hopes to take a squeamish slice of the Halloween market with its hair-raising Halloween range. Cadbury Halloween Mini Fingers (rrp: £1.69) and Spooky Shapes (rrp: 1.69) are suitable as party snacks and for trick or treaters and come in packs of five, while Cadbury Toffee Apple Fingers (rrp: £1.89) and Cadbury Vampire Mallows (rrp: £1.59) are ideal for parties. All four SKUs have Halloween themed packaging mixing garish neon green with Cadbury purple to create strong stand out on shelf.

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