Burton’s Biscuit Company is launching a limited edition ‘Great British Summer’ pack for Cadbury Fingers to help celebrate this year’s eventful summer period.

Rolling out from early June and available for a limited time, the pack will feature a celebratory balloon and bunting design featuring the Union Jack Flag and celebrating the British heritage of the brand.

The SKU will be available in 114g cartons in case sizes of 20. Limited edition summer packs were previously available in 2012 with a similar design to commemorate the Queen’s Diamond Jubilee and summer events, which drove incremental sales during this period.

Burton’s Biscuit Company head of category & shopper management David Costello said: “With plenty of reasons to celebrate this summer from the Queen’s 90th birthday to the Euros and the Rio Olympics, we’re helping retailers drive incremental profits with limited edition Cadbury Fingers packs that are perfect for sharing.  

“Demand is sure to be high with shoppers looking for a ‘treatier’ biscuit to enjoy this summer.”