The latest offering from Kraft Foods is Cadbury Dairy Milk Bubbly. The aerated milk chocolate tablet has been moulded to resemble a cluster of bubbles and is primarily aimed at young female adults. The launch will be supported by a £6m marketing campaign featuring TV, cinema, outdoor, in-store, digital and PR activity. The product is also available in a white chocolate variant that comes with a milk chocolate coating, with both bars retailing at £1.42. A pricemarked pack of the milk chocolate version is available at £1.
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