Kraft Foods is launching a mint variant of its Cadbury Dairy Milk Bubbly 100g bar. The new SKU is expected to further boost sales of the £10.1m brand, with the product particularly appealing to female shoppers. The launch will be supported as part of a £2m brand-wide campaign, featuring TV advertising, social media and point of sale. The mint bars will be available in outers of 12.
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