Mondelez is bringing Cadbury Dairy Milk (CDM) Big Taste to the singles’ market this summer.
Available to order now, CDM Big Taste toffee whole nut will be available in a 43g single bar. The launch aims to drive penetration in singles, particularly among those looking for textured eats, chunky bites and intense chocolaty flavours.
CDM Big Taste tablets launched in three variants - toffee whole nut, Oreo crunch and triple choc sensation – back in April. Since launch, just under two million bars have been sold and CDM big taste toffee whole nut has been ranked number one in large tablets, claims Mondelez.
Phil Warfield, senior brand manager at Mondelez, said: “We know that textured treats are becoming increasingly important to consumers and they are looking for new taste experiences to enjoy during the afternoon. Since launch, CDM Big Taste has been hugely successful, so we are excited to bring the most popular variant into the singles category.”