Butterkist is re-establishing its Salted Caramel popcorn back under the Butterkist brand as a core product.
The 160g Butterkist Salted Caramel bag (rrp £1.49) has moved back under the core range to improve visibility and accessibility.
Butterkist is the only mainstream brand to have introduced a Salted Caramel flavour into the market.
Anjna Mistry, senior brand manager at Butterkist, said: “Our Butterkist Salted Caramel really appeals to younger, more affluent consumer as they see it as a modern offering alongside our very successful Toffee Popcorn.
“We’re confident that bringing the flavour back under the core range will establish this product as a part of the core offering, appealing to consumers who are looking for a sweet indulgent treat for upcoming sharing occasions, such as Halloween and Christmas.”