Butterkist is launching its unique Sweet Cinema Style popcorn in a new bigger better value sharing pack to cater for a variety of sharing occasions.
The 250g sharing bag features Butterkist’s Sweet Cinema Style Best Ever recipe and comes with an rrp of £2, representing 25% extra free when compared to a standard 100g pack.
Speaking about the launch of the new pack format, Anjna Mistry, senior brand manager at Butterkist, said: “Our Butterkist Sweet Cinema Style standard sharing bag is the best-selling flavour in the popcorn market* and is unique to the Butterkist brand. We’re confident that this new bigger better value format of this much loved recipe will appeal consumers who are looking for an indulgent treat for upcoming sharing occasions, such as Halloween in October.”
The new Butterkist Sweet Cinema Style bigger better value packs will be available in convenience and discounter stores from September.
For stockist details or enquiries call 01977 692500 and for more information on Butterkist, please visit www.butterkist.co.uk.