Britvic is unveiling new sparkling variants of its Drench range.
Available in Raspberry & Cranberry and Grape & Elderflower, the new drinks will be available in a 330ml can format (rrp 79p per can).
The new range aims to offer adult consumers a more sophisticated carbonated soft drink choice. The launch will be supported with a marketing campaign including outdoor media highlighting that Drench Sparkling contains no artificial sweeteners, colours or flavourings.
Kevin McNair, Britvic Soft Drinks GB marketing director said: “We know that the typical adult consumer (30+) is leaving the soft drinks category in favour of tea, coffee and water, but still wants something tasty and refreshing, so there is certainly a need for a relevant grown-up solution to keep these drinkers in the category. Extending the range and providing new flavours and formats, under a recognised brand, will ensure our customers can meet their consumers’ needs and drive sales of adult soft drinks in store.”